Apartments & Multi-Family
West 360 Digital delivers stunning photography, professional video, and immersive 360° virtual tours designed to help apartment communities lease faster. Our visual content supports every step of the digital leasing journey, making your units stand out on ILS platforms, social media, and your property website.
Custom Google virtual tour for Echelon Property Group in Chicago.
Client testimonial for West 360 Digital
We recently started working with West 360 Digital shortly after the COVID pandemic hit when we were in desperate need of some Matterport tours. The communication has been wonderful and the quality of work has been top-notch. We have since opted to move forward with still photography as well as 3D floor plans. It is easy enough to find an agency with all of the same features as West 360 Digital, but it is extremely hard to come by the level of service that they have provided. This is just the beginning of a beautiful relationship.
Mara, Echelon Property Group
Multi-family apartment Solution:
Interactive Aerial Tour
Transform static site maps into vibrant aerial experiences that invite users to virtually hover above and explore a community’s layout. These interactive tours spotlight communal features, walking paths, and building clusters—providing prospective residents with an immediate sense of the neighborhood’s flow and amenity placement.
Bring your property map to life with interactive arial views that allow the user to explore the property.
Multi-family apartment Solution:
Matterport Virtual Tours
Let tour-goers meander through units and communal areas in real time with Matterport’s immersive technology. Ideal for out-of-town prospects, these tours offer spatial realism, allowing users to virtually ‘walk’ the property as if they were there—perfect for driving meaningful leasing decisions from afar.
Multi-family apartment Solution:
HDR Still Photography
High-resolution HDR imagery empowers apartment communities to shine. These photos ensure listings garner more views, enhance agents’ marketing efforts, and deliver versatile content that plays beautifully across websites, social media, and online ads.
Multi-family apartment Solution:
Virtual Staging
Virtually furnished apartments help prospects instantly envision themselves at home. Whether they’re undecided or seeking inspiration, virtually staged images showcase a unit’s full potential—without the hassle of physical furniture or downtime between tenants.
Frequently Asked Questions
Why do apartment communities use professional photography and virtual tours?
Professional media helps apartment communities showcase units, amenities, and overall property appeal in a way that supports faster leasing and stronger online engagement. It also gives prospective renters a better understanding of the community before they schedule a visit.
How can aerial tours help market a multi-family property?
Interactive aerial tours help prospects understand the layout of a community by showing building locations, amenity placement, walking paths, and the overall flow of the property. They are especially useful for larger apartment communities where location and site context matter.
Why are Matterport tours effective for apartment leasing?
Matterport 3D virtual tours let prospects walk through units and shared spaces remotely, which helps them understand layout, scale, and flow before visiting in person. They are especially valuable for out-of-town renters and communities that want to support self-guided digital leasing decisions.
What should be included in a multi-family apartment photo shoot?
A strong apartment shoot usually includes model units, amenity spaces, lobbies, lounges, fitness areas, exterior views, and key design details that help the property stand out online. A clear shot list also helps make sure the final media reflects the spaces most important to your leasing strategy.
How can virtual staging help lease vacant apartment units?
Virtual staging helps prospects picture how an empty unit could look when furnished, which can make the space feel more inviting and easier to understand online. It is a practical option for showcasing unit potential without physically staging every apartment.
How is pricing determined for apartment photography, tours, and related media?
Pricing depends on scope, including the size of the property, the number of spaces to capture, and whether photography, video, aerial coverage, virtual staging, or interactive tour features are included. Projects are typically scoped around the shot list, property layout, and the final deliverables needed for marketing.
What should I expect for scheduling, delivery, and hosting?
Photography is typically scheduled in advance and used alongside broader leasing campaigns, while delivery timing can vary based on the type of media being produced. Interactive tours may also require ongoing hosting, and hosting costs can be additional depending on the platform and project scope.
